Custom packaging is one of the latest buzzwords in the industry and you will be seeing it being used in every area of the business – whether it’s production distribution or retail. But what is custom packaging and how does it impact the business?
In the case of the most common use, packaging can be anything from an extra tote bag or an insulated bottle of water for a trade show. Even as a small effect of the many little ways people use the package industry to pass on products, custom packaging can add a lot of value to the bottom line. Most importantly, it can create a long term brand image that has lasting implications.
A successful custom packaging campaign will need to think through every aspect of the design and production of the packaging, from sourcing to packaging software and the cost of each part of the production to the final product. There are a lot of pitfalls to avoid before a company can hit the mark and even with the guidance of expert marketing consultants and packaging experts, any company can still make mistakes when it comes to shipping custom packaging.
One problem that comes with shipping custom boxes cheap and affordably then your project is completed in the time it takes to ship the goods. At the end of the day, all products need to be shipped within a certain time frame in order to avoid having a stock shortage. Often, this means a company must hire shipping companies to complete the delivery of products. Allowing the company to use their own distribution channel can mean avoiding the costs of buying products in bulk and shipping them to stores and restaurants.
Once the products have been delivered, there are still a few challenges involved with the shipping process. How do you ensure that the product has been packaged correctly and yet still keep the quality high enough to pass a strict quality control test? Shipping overseas may not offer a solution but in some cases, the packaging itself may not meet the standards required to ship to some markets.
Over the past year, large companies have begun to see the value of shipping products in custom packaging. As competition has become tighter in the world of commercial products, more companies are looking at ways to increase their bottom line by using the packaging as a marketing tool to promote their products, keep customers, and add to the corporate image.
With a large marketing budget and a highly trained team, a professional shipping company can provide a unique packaging solution for any company. A custom solution with the latest technology in technology can provide a solution to the problems of companies that want to market their products through a completely new approach.
